Lecturer in Translation (English to Chinese)
University College London, Translation Studies
Dr. Xiaochun Zhang is a Lecturer in Translation at University College London in the Translation Studies department. With a PhD in Translation Studies from the University of Vienna, an MSc in Translation Studies from the University of Edinburgh, and a BA in Applied English from Nanjing Normal University, Dr. Zhang is proficient in Mandarin, English, and German. Her research fields include entertainment and gaming, translation and interpretation studies, Chinese languages, and screen and media culture.
Pre-Conference Workshop: Game Localization: Bridging Cultures Through Play
Date: May 28, 2025 AM-
Venue: TBC
Workshop Speakers: Xiaochun Zhang,University College London; Haiting Wang, Blizzard Entertainment
keywords: Video Games, Localisation, Translation
Abstract:
In a few decades, remarkable technological advancements have revolutionised the video gaming landscape, transforming it from a niche activity into a mainstream global phenomenon. As video games are increasingly designed for diverse cultural and linguistic audiences worldwide, video game localisation has become a crucial part of the industry workflow. Video game localisation involves adapting games linguistically, technically, and culturally for different markets, encompassing both textual translation and non-textual adaptation.
This workshop will introduce the fundamentals of game localisation, illustrated with real-life examples. Topics will include translation and localisation strategies, cultural adaptations, legal and censorship considerations, best practices in the game localisation process, and the technical constraints and challenges faced by game translators. Additionally, the workshop will provide an overview of the current research in game localisation. By the end of the workshop, participants will have a comprehensive understanding of the complexities and importance of game localisation in today’s global gaming industry.